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Dan Burcaw

Dan Burcaw is Co-Founder & CEO of Nami ML. He built a top mobile app development agency responsible for some of the most elite apps on the App Store and then found himself inside the mobile marketing industry after selling his last company to Oracle.

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Dan Burcaw
Written by
Dan Burcaw
16 Nov

Order-to-Cash (O2C): Definition, Process & Optimization Strategies

Businesses need to master the order-to-cash (O2C) cycle to stay competitive in the bustling world of business. This process, stretching from order entry to revenue recognition, is more than just a financial transaction – it's the backbone of your company's financial health and customer relationships. In this article, we dive into why perfecting your O2C process can revolutionize your business and keep you ahead in the market.The order-to-cash process might sound complex, but understanding it is essential for anyone aiming to boost operational efficiency and cash flow. By dissecting each step, we'll reveal how streamlining can lead to quicker billing cycles, happier customers, and a stronger bottom line. 

Key Takeaways

  • Streamlined Process Improves Efficiency: Optimizing every stage of the order-to-cash (O2C) process, from order management to invoicing and payment collection, greatly enhances operational efficiency and reduces errors.
  • Enhanced Customer Satisfaction: A well-managed O2C process ensures faster order fulfillment and billing cycles that boost overall customer satisfaction and loyalty.
  • Critical for Financial Health: Efficiently managing the O2C process accelerates cash inflows, improving your organization's liquidity and ability to meet financial obligations and invest in growth opportunities.
  • Technological Advancements Are Key: Using automation and advanced technologies like AI and ERP systems can simplify your order-to-cash process. These tools cut down on manual errors and give you valuable insights to make better decisions.
  • Challenges Need Strategic Solutions: Dealing with issues like fragmented data, compliance hurdles, and credit risk assessment is a must for a smooth order-to-cash process. With the right technology and up-to-date practices, you can overcome these challenges and keep everything running seamlessly.
  • Regulatory Compliance: Ensuring accuracy in revenue recognition and compliance with financial regulations is crucial, and can be achieved through careful management of the order-to-cash process.

👉Read more: Subscription App Analytics Definitive Guide

What is the order-to-cash process? Definition

The order-to-cash (O2C) process is the complete sequence of steps a business follows from the moment a customer places an order to the collection of payment. It covers all functions related to processing sales orders, fulfilling them, invoicing the customer, and receiving payment, thus converting sales into cash.

Key Components of the Order-to-Cash (O2C) Process

The Order-to-Cash (O2C) process is vital for keeping businesses running smoothly and financially sound. Here are the key components you need to know:

  1. Order Management: This is where it all begins—receiving and fulfilling customer orders accurately and on time. A well-oiled order management system cuts down on errors and keeps customers happy.
  2. Credit Management: Before you proceed with orders, assessing a customer's creditworthiness is crucial. Effective credit management minimizes financial risks and ensures you set appropriate credit limits.
  3. Order Fulfillment: This stage ensures orders are processed, packed, and shipped without hiccups. Smooth order fulfillment directly impacts customer loyalty and retention.
  4. Invoicing: Getting invoices right and sending them out promptly is key to getting paid on time. Digital invoicing systems have made this process faster and more accurate.
  5. Payment Collection: This step is about getting those payments in. Automated payment systems and consistent follow-up help ensure you're paid on time.
  6. Dispute Management: When issues arise, handling them promptly is crucial for maintaining customer relationships and preventing revenue loss.
  7. Revenue Recognition: Recognizing revenue correctly in your financial records is essential for compliance and providing an accurate view of your business’s financial health.

Importance of Order-to-Cash in Business Operations

Knowing the importance of the O2C process in business operations is key to keeping your cash flow healthy and ensuring operational success. Here’s why it matters:

Benefit Description
Cash Flow Management With the O2C process running smoothly, cash flows in faster. This boost in cash inflows helps your business meet its financial obligations and gives flexibility for growth.
Customer Satisfaction Quick and accurate order processing, along with efficient problem resolution, boosts customer satisfaction and loyalty. Satisfied customers are more likely to return.
Operational Efficiency Streamlining the O2C process removes redundancies, reduces errors, and saves costs, leading to a more efficient operation overall.
Compliance and Reporting Properly managing the O2C process ensures compliance with financial regulations and aids in accurate financial reporting, avoiding regulatory issues and keeping the business on track.

Steps Involved in the Order-to-Cash Process

1. Order Management

This is where the order-to-cash process begins. It involves receiving and handling customer orders, setting the stage for a smooth workflow. This includes order entry, validation, and processing. Getting the data right from the start prevents issues later on, boosting customer satisfaction and operational efficiency.

2. Credit Management

This step involves assessing a customer's creditworthiness before processing an order. By determining if a customer can meet payment obligations, you reduce financial risk. Effective credit management is about striking a balance between minimizing risk and seizing opportunities, protecting your revenue while meeting customer needs.

3. Billing and Invoicing

Once an order has been fulfilled, it's time to create and send out invoices. Accuracy here is key because it directly affects how quickly you get paid. Clear and concise invoices help customers understand all charges, reducing the chance of disputes and speeding up the payment process.

4. Payment Processing

Payment processing is about turning invoices into actual revenue. This is where companies accept and verify payments made by customers. Efficiency in payment processing is important to keep your cash flow healthy, as it ensures that payments are received and processed quickly, minimizing the time between billing and revenue recognition.

5. Accounts Receivable and Collections

Accounts receivable and collections focus on managing and recovering funds that are due from customers. You can minimize late payments through proactive management and clear communication, significantly boosting your liquidity and financial stability. This directly impacts your bottom line, empowering you to invest in growth and achieve long-term success.

6. Automation and Software Solutions

Automation is the game-changer for your order-to-cash cycle. The right software can help you streamline everything from order management to collections, slashing manual errors and keeping data flowing smoothly.

For instance, an ERP system can act as a central command center, connecting all the dots, and giving you real-time data and insights to make smarter decisions. Plus, these platforms are customizable, so you can tailor them to your specific industry needs. The result is faster processing, fewer errors, and a dramatically improved bottom line.

Simplify your in-app purchase process and reduce delays in cash flow with Nami ML’s subscription software. Discover how we help mobile apps create seamless, reliable order-to-cash cycles.

Benefits of Integrating AI and Machine Learning

Traditional order-to-cash processes can be slow and vulnerable. Artificial Intelligence (AI) and Machine Learning (ML) are here to disrupt. Here's how:

  • Predictive Analytics: AI can forecast payment behavior, identifying potential delays before they happen. This allows for proactive measures, minimizing late payments and boosting cash flow.
  • Smarter Credit Scoring: ML algorithms can analyze vast data sets, optimizing credit scoring models to identify bad debt risks.
  • Enhanced Fraud Detection: ML improves fraud detection, safeguarding your revenue from fraudulent activity.

Common Pain Points

Here are the key hurdles to watch for in the order-to-cash cycle: 

  • Data Silos & System Disparity: Fragmented data and disconnected systems create a nightmare. Managing orders, billing, and receivables becomes slow, error-prone, and often leads to inefficiencies.
  • Compliance & Regulatory Issues: Ever-changing regulations add extra burden. You need to adapt quickly while maintaining accurate financial reporting. It's a constant balancing act.
  • Credit Risk Misfires: Inaccurate credit assessments can cripple your cash flow. This is a crucial step that directly impacts your financial health. 
  • Payment Delays: Late payments are a major pain point that disrupts cash flow. When customers disregard terms, it strains your ability to operate smoothly. 
  • Tech Hurdles: Integrating AI and ML can be daunting. Implementation complexities, resource limitations, and lack of expertise can significantly hinder your modernization efforts. Overcoming these obstacles is crucial to staying ahead in a rapidly evolving tech landscape.

Strategies to Overcome Challenges

To effectively tackle challenges related to the order-to-cash process, businesses can implement several strategic measures:

  • Centralize Data: Using an integrated ERP system helps to streamline operations, reduces errors, and improves response times.
  • Leverage Advanced Analytics and AI: Enhance credit risk assessments by refining credit scoring models with predictive analytics, leading to more accurate decision-making.
  • Update Compliance Protocols Regularly: Stay ahead of regulatory changes to mitigate non-compliance risks.
  • Automate Invoicing and Payment Reminders: Improve payment timeliness by automatically notifying customers of upcoming or overdue payments, reducing the accounts receivable cycle duration.
  • Invest in Staff Training: Equip employees with the skills to handle new technologies like AI and ML, optimizing implementation and utilization rates. This investment also boosts long-term operational efficiency and adaptability to future advancements.

By strategically addressing these pain points, businesses can reinforce their order-to-cash process, enhancing efficiency and reliability, which in turn bolsters overall financial health and competitive standing in the market.

Accelerate your app’s cash flow by enhancing each step of the order-to-cash process. With Nami ML, you can ensure a frictionless in-app purchase experience from order to payment collection.

👉Read more: Accrued Revenue: Definition & Examples

Conclusion

Mastering the order-to-cash process is crucial for a thriving business. By integrating advanced technologies like ERP systems, AI, and ML, businesses can enhance operational efficiency and financial outcomes. Addressing challenges through strategic improvements in data centralization, credit risk analysis, and compliance updates ensures a robust framework for managing transactions. Prioritizing these advancements helps companies stay competitive and ensures sustainable growth.

Frequently Asked Questions

Why is mastering the order-to-cash process important for businesses?

Mastering the order-to-cash process is essential for operational efficiency, improved customer satisfaction, quicker cash inflows, and strong compliance and financial reporting. This boosts financial health and provides a competitive market edge.

What are the common challenges in optimizing the order-to-cash process?

Challenges in optimizing the process include fragmented data systems, compliance issues, credit risk assessment, payment delays, and adapting to new technologies. Overcoming these hurdles demands strategic planning and significant investment in technology.

How does technology impact the order-to-cash process?

Technology revolutionizes the order-to-cash process by automating tasks with the aid of powerful tools such as Enterprise Resource Planning (ERP), Artificial Intelligence (AI), and Machine Learning (ML). These tools streamline decision-making, enhance credit scoring efficiency, and bolster fraud detection strategies.

What strategies can businesses employ to overcome challenges in the order-to-cash process?

To conquer these hurdles, businesses can unify data with integrated ERP systems, harness advanced analytics and AI for precise credit risk assessments, stay updated with compliance protocols, automate invoicing and payment reminders, and empower staff through training on cutting-edge technologies.

Written by
Dan Burcaw
16 Nov

Streamlined Success: Best Practices for Subscription Commerce on Connected TV Apps

Explore the crucial strategies for optimizing subscription-based revenue on Connected TV apps. Learn 5 essential best practices to drive more conversions.

In recent years, the rise of Connected TV (CTV) has revolutionized the way consumers access and engage with digital content. This shift has also opened up new avenues for commerce, allowing businesses to reach their audience on the big screen from the comfort of their living rooms. However, ensuring a seamless and frictionless checkout experience on CTV apps requires a unique set of considerations. In this blog post, we'll explore the best practices for selling digital subscriptions on connected TVs.

1. Simplified User Interface (UI)

The cornerstone of an effective CTV commerce checkout process is a clean and intuitive user interface. Remember, viewers are navigating with a remote control, so simplicity is key. Use large, legible fonts, high-resolution product images, and straightforward navigation paths. Avoid clutter and unnecessary elements that might confuse or frustrate users.

2. Effortless Navigation

Navigation is critical on any  platform, and CTV is no exception. Ensure users can easily move through the purchase experience using the directional buttons on their remote control. Use focus states to help the user stay grounded within the UI.  Be sure your  calls-to-action, like "Start Free Trial" and "Buy Now," receive prominent treatment.

3. Seamless Product Selection

Make it easy for users to browse and select the plans you offer. Use a grid layout that displays multiple products on one screen to save time and effort. Provide concise, engaging pricing information.

4. Optimize for Different Screen Sizes

Connected TVs come in various screen sizes and resolutions. Test your checkout process on different devices to ensure it looks and functions well across the spectrum. Avoid elements that may be too small or difficult to read on larger screens.

5. User Testing and Feedback

The best way to refine your CTV product selection flow is through user testing and feedback. Conduct usability tests with real users to identify pain points and areas for improvement.

Incorporating these best practices into your CTV paywall can lead to higher conversion rates, increased customer satisfaction, and ultimately, a more successful and profitable business. By prioritizing user experience and convenience, you'll be well on your way to unlocking the full potential of the connected TV market.

👉Read more: Cross-Platform Subscriptions

Optimize CTV Revenue with Nami

Nami is #1 solution for optimizing CTV revenue across leading platforms such as Roku, Apple TV, Google Android TV, and Amazon Fire TV. Using Nami’s no-code paywall management solution, you can easily manage your CTV purchase experience from the cloud without requiring development cycles. Leverage Nami’s advanced paywall segmentation engine to run a multivariate tests to find out what works. Contact our product experts to see Nami in action.


       

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👉Read more: Monetizing Digital Products with Subscriptions

Written by
Dan Burcaw
16 Nov

Sell App & Other Ways to Make Money Online in 2022

It's never been easier to create and sell a mobile app. Plus, some other ways people are making things and generating revenue in 2022.

The Great Resignation has seen 33 million Americans leave their jobs since the Spring of 2021. While the global pandemic was a catalyst, it’s not what gave so many people the confidence to make the leap. Do you have an idea to sell an app?

It’s never been a better time to be a solopreneur. All you have to do is explore communities such as #buildinpublic on Twitter to see the diversity of products people are building.

There are plenty of great opportunities to make money online in 2022. Here’s just three:

1. Make and Sell an App

It’s never been easier to learn how to make an app. People from all walks of life are learning how to get started with programming using Swift Playgrounds from Apple.

Want to learn how to design and code your first mobile app? Check out the more than 240 tutorials from Design+Code.

Once you make an app, it’s time to make money. In fact, it’s never been easier to make money by collecting in-app payments through the Apple Store or Google Play. Nami provides a simple toolkit to sell your app like additional features,  content, or even tips. Payments can be through one-time purchases or recurring subscriptions.

You can sell your app another way, too! Services like Flippa provide a market place for buying and selling apps. The more app revenue, the higher the price.

2. Build a SaaS app with No Code

In addition to a mobile app, you can build a SaaS (software as a service) application. So-called micro-SaaS apps are easier than ever to build no code tools like Bubble. Once built, it’s easier than ever to get feedback and find your first customers.

Communities like Indie Hackers and Product Hunt provide a great jumping off point. Get the word out by sharing what you are doing and asking for feedback.

Once you’ve generated some revenue, sell the app on Flippa or for a nice premium on  MicroAcquire if your monthly recurring revenue (MRR) supports it.

3. Create and Publish an Information Product

Another way to make money online is to share your knowledge with others. Paid info products have become incredibly popular. From ebooks to video courses, these come in many formats.

There are so many of these types of products. Some offered for a one time fee. Others through a membership.

Just a few  examples:

👉Read more: Let Your Fans Support Your App with a Tip Jar

Anyone Can Sell an App & Make Money Online

We covered only three of the ways people are making money online. There are so many more. All you need to do is figure out what your niche is and have the courage to get started. Happy selling!


       

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Written by
Dan Burcaw
16 Nov

The Second Wave of Streaming Services is Upon Us

69% of consumers currently pay for some type of subscription-based video streaming service. This is creating a halo effect as consumers are comfortable adopting other types of subscription-based apps.

The Waning Years of Traditional TV

We have approached the milestone predicted years ago that streaming video will ultimately overtake cable as the preferred source for home entertainment media content. Consulting firm Deloitte reported that 69% of consumers currently pay for some type of video streaming service. The report also found that only 65% of consumers pay for traditional cable or satellite subscriptions. This is a significant increase of 10% from last year. In 2009 only 10% of consumers subscribed to internet video services.

The big three streaming services – Netflix, Hulu and Amazon Prime were joined this last year, to much fanfare, by Apple TV+ and Disney+. Both of the new streaming services are expected to attract a significant number of subscribers by releasing large-budget content that will no doubt shake up the balance. However, this second wave of streaming services, with the introduction of Apple TV+ and Disney+ will not necessarily mean the viewership pie will be sliced.

An increasing number of video streaming consumers are choosing multiple app subscriptions today to satisfy their viewing content interests. A recent survey found that most people are now willing to pay between $17 and $27 a month for all streaming subscriptions. It is no longer a matter of which streaming service to choose from. It is now how many can I subscribe to for the best value.

The trends in cable cutting from the Deloitte report shows a generational preference among consumers. When we look at millennials, 22 to 35, we see 88% who chose online streaming services while 51% subscribed to traditional cable or satellite. There is still 43% of consumers overall that pay for both services (traditional TV and Internet video services). These consumers, on average, subscribe to three different streaming services. The primary reasons why they chose online streaming services included, access to original programming (57%) and to avoid all advertising (44%).

👉Read more: Mastering Subscription Commerce for Connected TV Apps

More Streaming Apps Lead to More Subscription Apps

The dominant model for video streaming services in the United Stated remains the subscription model where a monthly fee is paid to watch video content free from ads. The competition in this market is no longer just about gaining eyeballs for advertisements, it’s about building a subscriber base that provides consistent monthly revenue for the provider. The subscription revenue vs advertising revenue debate has seen clear winners in the music and video streaming space.

This has led to app subscriptions increasing significantly in other verticals as well.  Subscription gaming, identity-theft protection software, podcasts, credit reporting, antivirus tools, even SaaS solutions like Photoshop all indicate demand and increasing acceptance of the subscription model as the better option for apps and content consumers.

Subscription services are continuing to grow in markets outside just the streaming space. For app developers that want to grow and optimize a recurring revenue stream, we recommend using Nami ML. Now is the best time to publish your app with Nami, the world’s first platform purpose made to optimize subscription revenue powered by advanced machine learning. Try it for free today.

👉Subscriptions Driving Consumer Spend

Written by
Dan Burcaw
15 Nov

Helping Companies Launch Mobile App Subscription Businesses

Nami Co-Founder & CEO Dan Burcaw joins Subscriptions: Scaled Podcast with Nick Fredrick to discuss what it takes to launch a mobile subscription business, how Nami can help, and more.

Nami Co-Founder & CEO Dan Burcaw joins Subscriptions: Scaled Podcast with Nick Fredrick to discuss what it takes to launch a mobile subscription business, how Nami can help, and more.

Here's the podcast synopsis from the show page:

Do you want to learn how a service that helps businesses launch mobile app subscriptions works? Then tune in to the latest episode of Subscriptions: Scaled, with Dan Burcaw, Co-Founder & CEO at Nami ML. Throughout the episode, you’ll learn all about Nami ML as a company, the recent changes in the subscription industry, mobile app subscription integration, and so much more.

Listen on Apple Podcasts, Spotify, or at the Subscriptions: Scaled episode page.

Written by
Dan Burcaw
14 Nov

Introducing Styles for No-Code Paywalls

Design beautiful paywalls right in the browser. No code needed to manage your customer's in-app purchase journey. Launch a paywall and let Nami takes care of the rest.

No-code paywalls are a huge part of what makes the Nami platform so valuable for our customers.  With just a couple lines of code to setup our SDK and then invoke the paywall, developers and app publishers are able to start selling in-app purchases and subscriptions to their customers on Android and Apple devices without having to write any code to process the transactions or manage the complexity of the subscription lifecycle.

Today we are adding even more power and flexibility to our no-code paywall solution by introducing styles.

Prior to the introduction of styles, Nami users were limited to matching their brand on the purchase screen by selecting imagery and uploading it as a background.

Now you can reflect your brand on the purchase screen by adjusting the many styles on the paywall to match your brand palette, including the colors of all fonts, buttons, and the bottom overlay on the paywall.  

Let’s start by opening up the Cloud Paywall Creator in the Nami Control Center.

Simply look for the Theme subsection at the end of each screen where you modify the content and design of your paywall.  You’ll now see new options to adjust colors and font sizes.  Click on a color label to open up the color picker.

Additionally, all text now has the options to add a shadow.  Simply turn on the toggle next to Shadow for each text field that you wish to have a shadow.  Select a radius and color that works with your designs.  See the changes previewed right away our our Paywall Previewer in the web browser.

Add the paywall to a live campaign and click Update and you’ll see the changes reflected in your mobile app right away.

Have really great imagery that you really want to highlight in the design of your paywall?  Simply switch off the toggle for Use Bottom Overlay and it will go away, placing the buttons for your in-app purchase products directly on the image.

Drawing attention to your most popular SKUs can both help in increasing conversion rates on your paywalls and increasing revenue by driving users to select different SKUs that may reduce churn rates or increase conversions from free trials with your users.  

We have introduced 2 new features to help you put the focus where you want it.

  • Drag and drop SKU ordering
  • Featured SKU colors

👉Read more: Reasons to Use a No-Code Paywall Builder

You’ll find both of these options on the Products section of the paywall.  Put your SKUs in the right order and change the color of your best seller!

If you already spent all your time hunting for the best image for your purchase screen, open the eyedropper tool to select colors directly from your image into any color picker tool in the paywall design.  Quickly match the rest of your paywall to the image you’ve selected.

Have a designer that can help you make your paywalls even better or want to reuse a great style you already built in another paywall?  No problem.  Use the export button on the Overview tab to get a JSON of all your styles.  Modify it and then import it into the paywall to get all your style information right away.

Happy designing and we are excited to see the beautiful designs you are able to pull together using our new tools!

👉Read more: Five Paywall Product Best Practices

Please note that to fully leverage the new style options requires that your are using the following versions of our mobile platforms.

  • Android: v0.5.0+
  • Apple:  v2.4.0+
  • React Native: v0.3.0+

If you still have users that are using an older version of the SDK, paywalls will display in the old style with no font size or color changes.