As former Apple employees, we saw the tectonic shift that was coming with the introduction of the first iPhone in 2007. By the time the App Store was launched in 2008, we were both there. Dan founded Double Encore, which went on to become one of the most respected mobile app design and development agencies and is now part of WPP, the world’s largest advertising holding company. Joe created some of the first enterprise iPhone apps for Wells Fargo Bank.
In 2009, we saw an opportunity to help app developers go further with their apps. We co-founded Push IO, which became a leading push notification cloud service responsible for billions of messages sent for some of the most mission critical apps. Push IO became part of Oracle in 2014. We integrated Push IO technology into the Oracle Marketing Cloud as its mobile marketing product and spent several years executing on our roadmap and selling the offering worldwide.
Our experience working in mobile marketing revealed a disturbing truth about the state of the mobile industry. According to AppAnnie, fewer than 2,857 make more than US$1,000,000 a year via paid downloads, in-app purchases, or subscriptions.
This fact has given rise to a whole ecosystem of mobile marketing tools to help app publishers ‘growth hack’. Growing app downloads, especially via paid ads, is not a strategy for creating a sustainable business.
We founded Nami because we know there’s got to be a better way.
We’re laser focused on helping app publishers make more money, so they can spend less time and money on marketing tricks and more time on creating an experience their users will happily pay for.
- Dan & Joe
P.S. At the core of Nami is another mission— to be BCE. We wrote an entire post if you’re curious what that means.