Subscriptions are Driving Apps to Surpass Games in Consumer Spend by 2024

March 1, 2021
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Team Nami
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According to app economy research firm SensorTower, App Store apps will generate more revenue than games in direct consumer spend by 2024.

The report, 2021-2025 Mobile Market Forecast, forecasts that apps will reach $86 billion and $107 billion in consumer spend by 2024 and 2025 respectively.

This is a significant development since games have long held the leadership position in App Store consumer spending.

Direct consumer spending on the App Store includes paid downloads, in-app purchases, and in-app subscriptions. Importantly, the adoption of and growth in in-app subscriptions is seen as the major driver of why apps are growing faster than and ultimately overtaking games in consumer spend.

App Store direct consumer spending via paid downloads, IAPs & subscriptions

One might think that the subscription growth is coming from a few specific categories such as Entertainment with the proliferation of streaming services. The split of in-app purchase vs. subscription revenue within a number of categories tells a different story.

While not all categories have adopted subscriptions as widely, all categories are seeing increased subscription share.

Categories across the App Store are moving towards in-app subscriptions

For apps that have not yet made the move to subscriptions, Nami can help you get to market faster. If you're already in market, but looking to optimize subscription revenue or elevate your subscriber experience, we have you covered.

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Testimonials

Some client stories

"We spent hours researching the best ways to implement subscriptions and after many failed attempts we found Nami. We were able to go live with subscriptions in our Apple and Android apps in a matter of days."
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Brian Pedone
Founder
Quiet Punch
Quiet Punch
"Nami helped us achieve a cross-platform solution for managing and sellingsubscriptions on Apple and Google. The Nami platform was flexible enough to handleour business requirements for in-app purchasing, allowing us to focus on our client'score domain and domain logic.”
Client Name
Client role
Company name
"Nami helped us achieve a cross-platform solution for managing and selling subscriptions on Apple and Google. The Nami platform was flexible enough to handle our business requirements for in-app purchasing, allowing us to focus on our client's core domain and domain logic."
Melody Morgan
Director, Engineering
Diamond
Diamond
"We spent hours researching the best ways to implement subscriptions and after many failed attempts we found Nami. We were able to go live with subscriptions in our Apple and Android apps in a matter of days."
Brian Pedone
Founder
Quiet Punch
Quiet Punch
"It took a couple of hours to incorporate their easy to use SDK. Nami provides a monetization machine learning solution, a paywall displaying what a user can purchase, and a whole suite of other useful features. As a result, it saved me development cycles so I could focus on other important things."
Mark Lapasa
Android Developer
Toronto App Factory
Toronto App Factory
"After spending a few days trying to implement subscriptions, I found Nami ML. I was able to complete in-app subscriptions within less than 3 hours."
Tanin Rojanapiansatith
iOS Developer
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