The primary monetization goal of subscription apps is to convert users into paying subscribers. Of course, not every user who installs will convert. That’s where Rewarded Video comes in.
Rewarded Video for subscription apps is great new opportunity to monetize non-subscribers, while nudging them one step closer to subscribing.
In this article, we’re going to discuss:
Rewarded Video is a type of mobile ad unit where the user watches a full-screen video advertisement in exchange for a reward. Commonly the ads are promoting other apps and providing the user a simple call-to-action to download that app.
Rewarded Video ad units are non-skippable, so users need to stay engaged for the duration to receive the reward. According to Business of Apps, this ad format often commands higher eCPMs. The format is compelling for publishers and advertisers, but also for users who receive a tangible value exchange.
For example, many games use Rewarded ad units. Users are rewarded extra lives, points, and other virtual goods.
Rewarded Video can be a useful compliment to your subscription app, especially if you offer a freemium experience. Here are a few ways you can integrate Rewarded Video into your conversion funnel:
Adding Rewarded Video to your subscription app requires some product decisions as well as the right infrastructure.
For product, consider the following:
For infrastructure, you need two components to deliver this experience:
This sounds like a lot, but fortunately we provide an out-of-the-box solution to make this super easy. Nami provides the Entitlement Engine. Nami also provides integrations with Rewarded Video ad solutions.
Integrations with AppLovin and ironSource offer a Rewarded premium access experience that is easy. It requires minimal setup, limited client-side implementation steps, and no additional backend server-side. You even control how many minutes of premium access a reward is worth from the Nami Control Center.
Monetization in the app economy is not easy. Rewarded Video offers app publishers another opportunity to monetize users. For subscription apps in particular, this is a powerful way to nurture freemium users towards your premium experience while also generating some incremental revenue.
To experience Rewarded access in a subscription app, check out Serenity Sounds. To be offered Rewarded access, first try to access a premium sound (anything but the first row). You will be prompted to subscribe via the paywall sheet.
If you dismiss the paywall without subscribing, you may be prompted if a Rewarded Video is available. Alternatively, navigate to Settings (the gear icon) to see if a Rewarded promotional unit shows up. In either case, watch the reward to completion to receive 1 hour of access to the premium sounds.
Do you have a subscription app and are interested in adding a Rewarded experience? If so, we’d be happy to show you how it works and talk about how Nami can help.
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