Unveiling the Future of Mobile App Subscriptions

June 5, 2019
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Dan Burcaw
A person holding an iPhone at night

SAN JOSE, Calif.--(BUSINESS WIRE)--Nami ML revealed the future of mobile app monetization to a packed audience of developers, investors, and industry heavyweights just a few blocks from Apple’s World Wide Developers Conference.

Using their cloud-based platform, Nami demonstrated how publishers can manage their mobile app paywalls, and optimize in-app revenue by utilizing Nami machine learning capabilities.

App publishers have struggled to convince their customers to subscribe in-app because existing do-it-yourself solutions offer little flexibility, contributing to the fact that fewer than 3,000 apps are making any real money on the app stores.

“The Nami Smart Paywall makes it easier than ever to generate mobile app subscription revenue by giving publishers more flexibility and control,” said Dan Burcaw, Co-Founder and CEO. “Plus we’re protecting user privacy using on-device intelligence.”

The patent-pending SaaS offering empowers app publishers to create customer journeys from the first run of an app through purchase. Once a developer installs Nami, marketing teams control the presentation of sales offers that guide the user toward conversion.

Nami automatically learns behaviors that signal a propensity to purchase which improves the user experience by reducing extraneous marketing noise thus increasing customer satisfaction.

“The mobile app industry is struggling to build a healthy paid customer base. We want to give app publishers the tools they need to win,” explained Joe Pezzillo, Co-Founder and Chairman.

This is the second company jointly founded by Burcaw and Pezzillo. Their prior startup, mobile notification provider Push IO, was sold to Oracle, where they helped build and sell the Oracle Marketing Cloud’s B2C mobile product.

Nami has raised a pre-seed round of more than half a million dollars from WndrCo alongside strategic investors with experience at Apple, Oracle, Samsung, WPP and more.

Additionally, Alejandro Cantarero, Ph.D. joins the company as CTO, after years of experience applying machine learning to monetize digital products, most recently as VP of Data at the LA Times.

Mobile app publishers can request an invite at: http://nami.ml

Nami ML is a trademark of Nami ML Inc., all other trademarks are property of their respective owners.

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Dan Burcaw

Dan Burcaw is Co-Founder & CEO of Nami ML. He built a top mobile app development agency responsible for some of the most elite apps on the App Store and then found himself inside the mobile marketing industry after selling his last company to Oracle.

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Testimonials

Some client stories

"We spent hours researching the best ways to implement subscriptions and after many failed attempts we found Nami. We were able to go live with subscriptions in our Apple and Android apps in a matter of days."
Client portrait
Brian Pedone
Founder
Quiet Punch
Quiet Punch
"Nami helped us achieve a cross-platform solution for managing and sellingsubscriptions on Apple and Google. The Nami platform was flexible enough to handleour business requirements for in-app purchasing, allowing us to focus on our client'score domain and domain logic.”
Client Name
Client role
Company name
"Nami helped us achieve a cross-platform solution for managing and selling subscriptions on Apple and Google. The Nami platform was flexible enough to handle our business requirements for in-app purchasing, allowing us to focus on our client's core domain and domain logic."
Melody Morgan
Director, Engineering
Diamond
Diamond
"We spent hours researching the best ways to implement subscriptions and after many failed attempts we found Nami. We were able to go live with subscriptions in our Apple and Android apps in a matter of days."
Brian Pedone
Founder
Quiet Punch
Quiet Punch
"It took a couple of hours to incorporate their easy to use SDK. Nami provides a monetization machine learning solution, a paywall displaying what a user can purchase, and a whole suite of other useful features. As a result, it saved me development cycles so I could focus on other important things."
Mark Lapasa
Android Developer
Toronto App Factory
Toronto App Factory
"After spending a few days trying to implement subscriptions, I found Nami ML. I was able to complete in-app subscriptions within less than 3 hours."
Tanin Rojanapiansatith
iOS Developer
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