When Marketing Subscriptions & IAPs, Speed is King

May 14, 2020
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Team Nami
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Lilly Rum

Marketers are always on the lookout for new ways to make the customer experience (CX) one with the fewest barriers between the pitch and the purchase.

To maximize conversions on subscriptions and in-app purchases, apps must deliver quality and specifically targeted content as well as specifically targeted offers. To do that, marketers often need to make quick changes based on consumer demand using the most up-to-date information possible.

Subscriptions and in-app purchases using Nami’s CX-focused paywall design are a perfect example of where marketers can effect change and increase revenue directly, without the need for developers to make code the adjustments. Nami has introduced a no-code solution for paywalls and offer screens that can be iteratively changed by marketers, without needing to publish app updates. Using Nami’s full range of metrics available, digital marketing teams can review and analyze CX data, and immediately make changes on the fly in response to new data analysis.

In the early days of the internet, marketers needed to know HTML to be able to make changes to a company website. Eventually, Content Management Systems (CMSs) became available that allowed marketers to edit their websites without needing a developer. We currently live in a world where most apps subscription or in-app purchases offer screens require a developer to update. Nami has solved this problem.  

Digital marketing teams can now drive sales without releases. What does that mean? As marketers, you will be in control of UX customization, copy changes, and in-app behavioral adjustments. Even better, these changes you make can go live immediately. No more waiting for your changes to be approved, then released with a software update.

Nami’s industry-leading no-code paywall platform was specifically created with digital marketing teams in mind. It was built to enable digital marketers to continuously improve in-app offers iteratively and quickly. Speaking as a company of app developers, we know that the faster marketers can test conversion screens, the faster they can grow their revenue.

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Testimonials

Some client stories

"We spent hours researching the best ways to implement subscriptions and after many failed attempts we found Nami. We were able to go live with subscriptions in our Apple and Android apps in a matter of days."
Client portrait
Brian Pedone
Founder
Quiet Punch
Quiet Punch
"Nami helped us achieve a cross-platform solution for managing and sellingsubscriptions on Apple and Google. The Nami platform was flexible enough to handleour business requirements for in-app purchasing, allowing us to focus on our client'score domain and domain logic.”
Client Name
Client role
Company name
"Nami helped us achieve a cross-platform solution for managing and selling subscriptions on Apple and Google. The Nami platform was flexible enough to handle our business requirements for in-app purchasing, allowing us to focus on our client's core domain and domain logic."
Melody Morgan
Director, Engineering
Diamond
Diamond
"We spent hours researching the best ways to implement subscriptions and after many failed attempts we found Nami. We were able to go live with subscriptions in our Apple and Android apps in a matter of days."
Brian Pedone
Founder
Quiet Punch
Quiet Punch
"It took a couple of hours to incorporate their easy to use SDK. Nami provides a monetization machine learning solution, a paywall displaying what a user can purchase, and a whole suite of other useful features. As a result, it saved me development cycles so I could focus on other important things."
Mark Lapasa
Android Developer
Toronto App Factory
Toronto App Factory
"After spending a few days trying to implement subscriptions, I found Nami ML. I was able to complete in-app subscriptions within less than 3 hours."
Tanin Rojanapiansatith
iOS Developer
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