The app Name and Subtitle are important App Store metadata elements. Use them to help potential users find your app when searching on the store. Like all good marketing, you may come up with a better idea. Okay, so you want to change the app Name or Subtitle. How do you do it?
Not Yet Live? Just Update App Name & Subtitle
If your app is not yet live (Ready for Sale in App Store jargon), just change the name and/or subtitle. It’s that easy! Once your app is live, this is what you’ll see on the App Store:
Post-Launch: How to Update App Name & Subtitle
Congrats on shipping your app to the App Store! Now is the time for App Store Optimization (ASO). Your app’s name is an important part of App Store discovery. Once your app is Ready for Sale, how do you change the Name or Subtitle?
If this is you, you may find yourself seeing a screen like this in App Store Connect:
The Name and Subtitle fields are locked. You are stuck with your initial values. Just kidding. Not to worry! Fortunately, you can just create a new app version.
Now the Name and Subtitle fields will be unlocked. Hurrah!
Please note the changes won't go live until the new release is approved and Ready for Sale.
Final Thoughts
You should now know how to change app name and subtitle. These are important elements to a successful App Store Optimization strategy. Be prepared to experiment and change these fields for maximum effect. Ultimately, the best downloads are organic downloads.
If you’re interested in learning more about how your App Store Optimization efforts relate to monetization, we’d be happy to help. In the meantime, happy app making and best of luck with App Store discovery!
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