Our current digital age has many of us constantly consuming mobile apps. Alongside the massive consumer appetite for apps comes massive competition, and while that’s always a good thing to keep us on our toes, for some, entering this world from a design standpoint can be a bit intimidating. If you’ve made that decision to build an app, setting yourself apart is crucial to your success.
Three of the most prominent traits of any app design are beautiful interfaces, incredible simplicity, and super-easy navigation. When good apps have these three implemented well, your users will tell their friends and colleagues. Your design will lend to its ease of use and drives willingness to keep coming back to the app.
Let’s look at a few tips to get you started.
Setting Goals: Before jumping onto the keyboard to begin your build, think about a few of these questions first.
Now, this is not just an app lesson, this is a great life lesson in building any business. By setting clearly defined goals, you will have a set reference point to always go back to keep grounded and focused to stay on track. All of this plays into the design choices you will make later on.
Planning: Dive a little deeper hereafter sketching out a rough draft of your project scope. Dig in on how your app is going to generate revenue (consumable IAPs, subscriptions, etc.). Think of what you need your app to do and work out a rough path of ideas in mind and how to get those ideas working in your app. This stage should be thought of as drawing out a road map of your apps functions, audience, and a rough guide of mini-steps on how to get there.
Research: Go online, in-person, and talk to as many friends and colleagues about your app if you can. This is a vital part of your app build project.
Wireframe Your App: This is your draft of your apps visual architecture. All of your visual sketches and goals that you put down on paper initially go here to create a basic “blueprint” of what your app will look like and how it is going to function.
The Design: Now is the time to start looking at the actual design of your app. This is where you will need to create appealing, yet realistic mock-ups.
Hiring a Design Agency: A final option in this space is getting the complete package where you kick back and let someone else take over the reins to build your app from scratch.
Navigation Should Always be Easy: A great app is nothing without easy navigation. Your design must always have navigation in mind at each step.
Simplify the Design, Then Simplify it Some More: Minimal design is often more about removing features than adding them.
Colors and Fonts: Be mindful here and understand that color psychology will make a huge impact.
You’re now ready to take that leap and create stunning app designs that will make your product memorable. While it may look a bit complex at first, the app design process can be made easier and more manageable by following the tips mentioned here. Apps are usually a huge undertaking when you consider the engineering effort that goes into each one of them. Do not make the mistake of letting bad design get in the way of great engineering.
Nami understands how important your app is to you and is by your side at every step along the way. Design equally important to us as we enable app developers to grow their revenue with Nami-powered in-app purchases and subscriptions.
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