We’ve studied hundreds of top apps and discovered similarities in the way their paywalls are designed. Here are 20 paywall examples with design patterns that you can test to help improve your conversion rate.
Guide your users towards purchasing a particular SKU with this simple design pattern. Include a small tag or badge on top of or next to the product with text calling out why the user should buy this option.
The Videoleap app includes a small badge showing the savings if you purchase an Annual Subscription.
The Wattpad reading app uses a small ‘Best Value’ badge. Strategic use of their brand color helps to draw the eye towards the Annual Subscription.
Get even more inspiration for paywalls with Featured Product Badges in the Nami Mobile App Paywall library.
Users like lists! Including bulleted lists of the benefits they will receive by upgrading from the Free plan can be a great conversion tactic.
The popular YouTube Music app includes a list of benefits with just 3 bullets that are short and easy to read.
The Canva mobile app provides an enticing product image at the top of their paywall, and then shows a scrolling list of all Pro benefits.
The Buzzfeed mobile app paywall shows a list of benefit cards with beautiful icons.
See even more paywall examples with Benefit Lists in the Nami Mobile App Paywall library.
Mobile app users love to swipe through images. Capitalize on this by including a simple carousel with images of your subscription experience. You can even mix images and text or app reviews in a carousel.
This running app includes a fun carousel of illustrations.
The Citizen app smoothly embeds a carousel of text and images with real examples of features you will unlock.
Find even more examples of Image Carousels in the Nami Mobile App Paywall library.
When thinking of paywall design elements, you don’t need to limit yourself to just static text and images! Video can be incredibly effective at representing the value proposition of your app, especially if your app is in the Photo & Video category.
This video teleprompter app includes a tiny embedded video thumbnail. This helps demonstrate the Premium experience without being too distracting.
This popular video editing app not only embeds video in their paywall, but embeds it in a carousel to really show off all the features of their app.
Want to see more examples of paywalls with Embedded Video? Check out the Nami Mobile App Paywall library.
A simple black or dark gray background is one of the most popular paywall design patterns, particularly for Music or Entertainment apps.
The award-winning Calm meditation app has a dark gradient background. This color makes their text and benefits list pop.
This app’s simple black and white color scheme gives a professional and elegant vibe.
Want to see more paywall examples from apps with dark backgrounds? Visit the Nami Mobile App Paywall Library.
Using a Tiered Plan can be very effective when building a dedicated user base. Introduce users to the app with the ‘basic’ tier plan, and then promote the ‘premium’ plan to engaged users.
The Paramount+ streaming app shows side-by-side plan options. Clicking each plan shows pricing and the list of benefits.
The Washington Post
Washington Post’s paywall includes 2 tiers of plan. A simple checklist shows you the difference in the 2 plans.
See more examples of apps that use Tiered Plans in the Nami Mobile App Paywall library.
Including reviews from satisfied users is a great paywall design pattern that uses social proof to drive new users to purchase.
The Flo Period tracker app includes reviews from other women, incorporated into the carousel of benefits. Check out this glowing review!
The Soosee app includes user avatars to give reviews an even more personal touch.
Find more apps that use App Reviews on their paywalls in the Nami Mobile App Paywall library.
Product Buttons are often displayed in a vertical list, stacked on top of each other. But a horizontal product list is one of the most popular paywall design patterns because it encourages users to compare offers.
This popular Amazon-owned podcast app features 2 product options with extra badges on the annual product to encourage purchasing.
The Kahoot! education app has a simple paywall with 2 horizontal buttons.
See more top performing apps that utilize Horizontal Product Buttons in the Nami Mobile App Paywall library.
Popular music and podcast app iHeart shows a simple list with features for Free, Plus and All Access plans.
The Weather Channel app has a table of benefits to help drive users towards their paid plan.
See more examples of apps using a Comparison Table in the Nami Mobile App Paywall library.
Show off your app’s playful side by using emoji accents.
The Greg Plant Care app uses emoji in a list to help explain benefits.
Check out more top performing apps that use emoji in the Nami Mobile App Paywall library.
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