Below you'll find Nami's identity rules and guidelines in order to keep brand consistency across all channels and platforms.
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When using fonts, there's a hierarchy for how the headings should work from H1 to H6. In order to be more flexible with content, there are also 3 styles for text that can be used as headings but without the <hX> tag to avoid interfering with SEO.
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When using color across Nami's branding we should stick to this palette starting with the primary colors when possible.
Gradients should be used on specific cases such as wide backgrounds, hover effects and some assets (frames and icons).
We've added 3 complementary colors to create contrast and for when the primary colors cannot be applied, along with some neutral colors that should be used mainly for text.
Nami has a set of icons for 2 different scenarios.
The main icons are meant to be used for the main product and website, these should always be the first option.
There's a variation of some icons for the product pages that can be used when a smaller variation is required.
