With the power of a thousand paywalls, a company can now run countless A/B tests and granularly target users to give every customer a personalized purchasing experience. The result is accelerating revenue from a wave of loyal customers.
Subscription and Paywall Engagement Gets Personal with Hyper-Personalized Purchasing Experiences
DENVER, 5 June 2024 –Nami® ML today launched a groundbreaking new version of their Subscription Studio platform, empowering businesses to take their revenue from a trickle to a tidal wave.
While subscription services swelled over the past decade, the individualized experience that today’s consumers demand has been arduous to come by, primarily because producing any purchasing experience takes a lot of time and resources - it can take hundreds of hours to design, develop, deploy, test, and refine a single paywall, and those hours skyrocket when a subscription is offered at-scale across a variety of platforms and ecosystems.
A Thousand Paywalls
With Nami’s updated Paywall Creator, companies can adjust pricing, alter positioning or launch a new design in minutes– everywhere they sell. If a company can create one paywall in ten minutes, then they can create a thousand paywalls in about the amount of time it previously took to create a single paywall.
With the power of a thousand paywalls, a company can run countless A/B tests and granularly target users to give every customer a personalized purchasing experience.
“The best way to grow subscription revenue is to get personal. Nami customers rapidly discover what resonates, which translates to more revenue. Nami pays for itself after a few tests, ” explains Dan Burcaw, Co-Founder, CEO of Nami ML.
Harmonizing the Subscriber Journey
Nami’s updated platform makes it easy to discover what each customer wants, then deliver a level of personalization never before achieved at scale. Paywalls can be contextualized at different moments - as your trial expires or when trying to access premium content, for example - or target CRM audience segments or even individual users.
Today’s release transforms how companies approach subscriptions. No longer is a paywall a mere product selection point - it is a marketing asset.
Burcaw continues, “The purchase experience is now in harmony with other marketing channels for a truly orchestrated subscriber journey. The result is accelerating revenue from a wave of loyal customers.”
About Nami ML
Nami ML helps brands deploy personalized purchasing experiences that foster long-lasting loyalty and drive revenue. Visit https://namiml.com and request a demo from a product expert today.
Dan Burcaw is Co-Founder & CEO of Nami ML. He built a top mobile app development agency responsible for some of the most elite apps on the App Store and then found himself inside the mobile marketing industry after selling his last company to Oracle.
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